Honeywell's Dolphin Black was their first foray into the rugged smartphone market, which straddled that weird divide between enterprise and consumer markets. They needed product photography that would help the device to look sexy, while clearly displaying the rugged features of the phone. The art direction of these shots help viewers to clearly see the features that Honeywell wanted to highlight, while the lighting for these shots imbue a heavy dose of sexiness to the product.