PRODUCT DEVELOPMENT, KICKSTARTER CAMPAIGN, PRODUCT LAUNCH AND MARKETING
As part of an effort to "eat our own dog food" (i.e. be our own client), we researched, conceptualized, developed and launched a product of our own. Our "Helium Core" has been deemed the world's best iPhone camera rig by mobile filmmakers, journalists and photographers.
We bootstrapped the development, raised over $40,000 on Kickstarter to bring the project to life, and released the product to global accolades. We've received press coverage from Forbes, HuffPost, The Verge, Amazon's DPReview, Slashgear, Gizmag/New Atlas and other industry-focused publications and have shipped products to over 20 countries across the globe.
We performed all aspects of marketing, including content, video, social and influencer marketing, to raise awareness and develop the reputation of Helium as the premium brand for smartphone photography and filmmaking tools.