Haw River Farmhouse Ales is a craft brewery in Saxapahaw, North Carolina. The proprietors are a dedicated, fun-loving bunch of brew artisans who faced a big challenge - trying to raise a large sum of money to help build a sustainable brewery, in a town of less than 2,000 people.  They knew they needed a vehicle to help them tell their story, and tell it far and wide.

We sat down with them, listened to them describe their reasons for being and their reasons for growing, and we produced a video that is true to the spirit of the brewery and its founders, while having a little fun along the way. The custom jingle, part Johnny Cash, part Glenn Miller Orchestra, was written, recorded and sung by some of the area's finest musicians (Jesse Huebner and John Howie Jr.), while the illustrations were provided by the wildly talented Nathan Golub, who added the sweet pedal steel fixins' on the recording. The result? Enough people clicked on "that there green button" to result in an oversubscribed Kickstarter campaign.