DAY IN THE LIFE OF A TRUCKER MICRO-DOCUMENTARY

 

Armstrong Tire commissioned us to create a micro-documentary to bring attention to the contributions of, and the challenges faced by truck drivers, as part of their campaign to celebrate National Truck Drivers’ Appreciation Week.

We spent two days riding alongside a truck driver, getting to know him, understanding his joys and frustrations, and recording his most honest thoughts about what he loved most, and found most difficult about life as a truck driver. The campaign, which we also developed and promoted, was a resounding success, driving an unprecedented number of visitors to their landing page, and receiving numerous submissions from audience members who had their own trucking-related story to share.