The 90s was a tremendous time for cartoon fans. It was the era of The Simpsons, Dexter’s Laboratory, Teenage Mutant Ninja Turtles and South Park, all amazing in their own right. But the one cartoon that has remained my absolute favorite is a cartoon called Doug, which aired on Nickelodeon.
Douglas “Doug” Funnie was the main character in the cartoon, an early adolescent who faced all sorts of everyday challenges and responded to them in his inimitable way. While I enjoyed the series as a whole, my clearest memory of Doug is represented by a line in one of the episodes. In response to being bullied by a teen much larger than him, Doug’s response was “I may not be big, but I’m small.”
I laughed because of the ridiculousness of that statement, and frankly, I think I remember it so well because it’s one of those silly memories that my brother and I share and reminisce about every once in a while. However, that line turned out to be prescient, because today, it informs my approach to business.
“We’re not big, but we’re small” is something ClearSketch uses as its guiding principle. Hidden within that silly-sounding statement are a number of things that we’re proud of as a company.
- We limit the number of projects that we work on at any given time. It allows us to imbue everything we do with care and love, and a high degree of craft.
- It gives us an opportunity to select only the best collaborators for your particular project, instead of trying to shoehorn disparate projects into a generic set of collective skills.
- We’re very responsive, because we don't have to go through multiple layers of hierarchy.
- Our overheads are low, so our clients get great bang for their buck, while giving us the opportunity to pay the people we collaborate with quickly. This probably resonates with any business owner who has to deal with accounts receivable!
- We’ve got real-world marketing experience, on multiple projects worth over $4 Billion (yes, ‘B’, not ‘m’), so everything we do is based on an intimate understanding of you, your product and your target market.
- We don’t lose stuff in translation between market research, strategy, creative direction and execution, which means the creative we produce aligns well with the market you’re serving.
Do we give up the opportunity to grow and make a lot more money by adhering to this philosophy? Absolutely! But when I started ClearSketch, the goal was to do great work for great people, alongside great people. The door that’s closed on the number of opportunities has opened the one that leads us to the right ones. I hope to find you behind it.