1.21.12

Branded content example: Fender Select

Fender has entered the branded content arena with this film for their Fender Select line of instruments, lending support to the branded content movement. A few months ago, Fiber One did the same with Cheech and Chong playing the protagonists. That video has garnered well over half a million hits and helped spread the Fiber One message to a vast audience.

Branded content, if done well, can elevate your company’s brand and get your target audience interested in what you have to say. In our own experience, branded content’s ROI can be extremely significant. A video we produced helped put one of our clients on the world stage , which makes it easier for them to walk into a sales meeting and develop a rapport and trust with their prospects. Having a reputation precede your introduction to a prospect is a powerful way to help you ultimately seal the deal. Have you considered using branded content as part of your marketing strategy?

Note: ClearSketch was not involved in the production of this piece of branded content.

1.11.12

Let’s show the world what the little guy can do!

I couldn’t believe my eyes this morning when I checked my email – our entry into the TED “Ads Worth Spreading” competition had made it into the final round! We’re up against brands and agencies that are massive; I’m sure you’ll recognize names like BMW, GE, Fedex, Walmart, Ford, Toyota… well, you get the idea.

The challenge for us now is to garner enough support from all of you to prove that the little guy with the big ideas and passion, dedication and plain ol’ gumption can compete against the Goliaths of this world. We may not win outright, but a good showing would be a significant victory for the underdogs.

I humbly ask you for your support, both by voting for us at the link at the bottom, as well as sharing our story with your friends, family and co-workers by clicking on the Facebook ‘Like’ button at the top, forwarding this blog post to them through the Facebook ‘Send’ button or by tweeting this blog post using the Twitter button above.

PLEASE VOTE HERE.

Your support is greatly appreciated.

With gratitude,
brandon hoe
founder and do-it-all guy

1.5.12

Lenovo ThinkPad photography

We’ve posted some shots from our recent shoot for Lenovo’s new lineup of ThinkPad laptops here. The new ThinkPad E130, ThinkPad E330, ThinkPad E430, ThinkPad E530 and ThinkPad T430u are beautiful machines! The brushed aluminum (aluminium, for our British English speaking audience) E430 and E530 are absolutely gorgeous!

If you’d like higher res versions of the images for your desktop, please check out our flickr page here. As always, we’d really appreciate it if you could show us your support on Facebook.

10.24.11

Pro Bono video for A Ban Against Neglect

This was a pro bono piece we just completed for our friends at A Ban Against Neglect (www.aban.org), a non-profit devoted to empowering street girls and children in Ghana.

Footage and photography were provided by Carly Brantmeyer.

The music is “Burning Stars” by Mimicking Birds and its use was generously provided by Glacial Pace Recordings in Portland, OR, which is a record label owned by Modest Mouse frontman, Isaac Brock. Thanks, guys.

Please click on the arrow in the bottom right corner of the player to watch a full-screen version of the video.