Armstrong Tire is an American tire company that was founded in 1912. Acquired, then divested by Pirelli in the late 90s, Armstrong experienced a rebirth in 2017 with the launch of a new lineup of passenger and light truck tires. We were given the challenge of creating video and social content that bucks convention and gives Armstrong a distinctive presence in the market. 

We leveraged Armstrong's position as a legacy American brand, and the fact that it has a lovable mascot, Tuffy the Rhino, to create assets that are unique and easily recognizable. 

As an example, the brand video that we created for them is the antithesis of tire marketing as we know it, and harkens back to a simpler, more honest era. It revolves around the "Armstrong Promise", the guarantee that customers will be safer, their money will stretch further, and there’s someone working hard, watching their back, if they ever get stranded when they purchase and use Armstrong tires.  

For social, we've developed stories starring Tuffy as the protagonist that reinforce the values that Armstrong stands for, developed Tuffy as a "Dear Abby" style columnist, and reached back into the history vault to highlight Armstrong's legacy as an innovative, quality-focused and reliable manufacturer of tires. We've pushed the boundaries of Instagram, and developed games for, as well as featured followers and previous employees who have a long-standing relationship with the company.

@ArmstrongTire on Instagram