Fender has entered the branded content arena with this film for their Fender Select line of instruments, lending support to the branded content movement. A few months ago, Fiber One did the same with Cheech and Chong playing the protagonists. That video has garnered well over half a million hits and helped spread the Fiber One message to a vast audience.

Branded content, if done well, can elevate your company’s brand and get your target audience interested in what you have to say. In our own experience, branded content’s ROI can be extremely significant. A video we produced helped put one of our clients on the world stage when the video we created for them was selected as a finalist in TED’s “Ads Worth Spreading” competition, making it easier for them to walk into a sales meeting and develop a rapport and trust with their prospects. Having a reputation precede your introduction to a prospect is a powerful way to help you ultimately seal the deal. Have you considered using branded content as part of your marketing strategy?

Note: ClearSketch was not involved in the production of this piece of branded content.