The picture above is a behind the scenes shot we took at our most recent video shoot. Can you guess what the product we’re shooting the video for is? A sexy new automobile? A high-tech sportswear lineup? We’re not revealing what it is right now, but rest assured it isn’t something most people would associate with feline aggression!

Our client gave us complete creative latitude on this project, allowing us to develop a concept that would help tell their product’s story without settling on the conventional ways of getting feature/function messaging across to customers. We researched their customer’s pain points and immersed ourselves in the lingo to ensure that we got the overarching messaging right, then wrapped the product’s value proposition within a really cool story and exciting visuals.

The star in the photograph, Foose, is a 34 lb. serval cat, a wild cat of African origin that was rescued by his trainer and trained to hiss on demand (or as close to on demand as you can expect of a wild animal!). This shot captures Foose at his best, putting on a display of superiority that mirrors the awesome power of the product this project revolved around.

We’re finalizing the visual effects, edits and music now, and can’t wait to share the final product with all of you.